A lead magnet that brings value and attracts ideal clients
Social media is constantly changing. Algorithms shift, trends come and go, and the content that reaches your audience today may not reach them tomorrow. That’s why your email list is more important than ever. Unlike social platforms, it’s something you control—a direct line to people who are interested in what you offer.
But growing a list isn’t just about numbers. It’s about attracting the right people: those who resonate with your work, are curious about your services, and could become clients in the future. The most effective way to do that is by offering something useful and engaging, rather than a generic freebie.
I created a Brand Archetype Quiz for my website, and it’s been a game-changer. It helps visitors understand their brand personality, giving them practical insight they can act on. At the same time, it collects emails from people genuinely interested in branding. Every quiz completed is a meaningful exchange: my audience gains clarity, and I connect with potential clients who are aligned with my work.
Interactive content like quizzes works because it’s engaging and immediate. People enjoy participating, and they walk away with something that feels valuable. This simple interaction builds trust and positions you as someone who understands and supports your audience.
Creating a lead magnet doesn’t have to be complicated. Focus on the questions, challenges, or curiosities your ideal client has, and offer insight that is both useful and relevant. A quiz like this does more than collect emails—it starts a meaningful connection with your audience and naturally draws in people who are genuinely aligned with your work. In a landscape of ever-changing social media, this approach helps ensure your email list grows with the right people—engaged, inspired, and ready to interact with your brand.
Almost any business can create one that resonates with their ideal client. A couple of ideas to get you started:
Interior Designers:
“Which corner of your home reflects your style?” → Gives a result like “Minimalist Haven” or “Cozy Eclectic.”
“Pick your favorite rooms and colors, and we’ll reveal your signature design vibe.”
Planners / Productivity Coaches:
“Discover your planning superpower in 5 questions.” → Results: “The Time-Saver,” “The Big-Picture Visionary,” etc.
“Which productivity routine fits your personality?” → Interactive with actionable tips.
Skincare / Wellness:
“What’s your perfect morning skincare ritual?” → Interactive questions about habits and skin type, result gives a mini routine.
“Find your self-care energy type” → Results suggest relaxing vs. energizing routines, simple but useful.
Brand Designers:
“Which brand archetype fits your business?” → Gives concrete archetypes like “The Creator,” “The Visionary,” etc., with short insights.
The key is to align your quiz with your audience’s curiosity or challenges, giving them insight they can use while attracting people who are genuinely interested in your services.
I use Interact to create my quizzes. The platform makes it easy to design something professional, engaging, and aligned with your audience’s needs. If you’d like to try it, you can get started here (this is an affiliate link—if you sign up, I may earn a small commission at no extra cost to you):
