African Botanics

Collaborating with African Botanics was an opportunity to translate the richness of South Africa’s botanical heritage into a brand experience that feels as sophisticated and intentional as their products. This project went beyond visuals—it was about capturing the synergy of nature, science, and ethical luxury that defines every formulation.

At the heart of African Botanics is a philosophy of conscious performance: creating high-potency skincare that harmonizes with the skin, body, and environment. Every design choice was inspired by the brand’s commitment to sustainability, ethically sourced botanicals, and advanced plant-based technology.

Our work included:

Brand design – establishing a refined visual identity that reflects African Botanics’ fusion of natural elegance and scientific precision

Website design – crafting an immersive, intuitive experience that tells the story of their South African roots, research-driven innovation, and ethical practices

Packaging & collateral – bringing the brand’s eco-conscious approach and luxurious simplicity into every tactile touchpoint

African Botanics stands out for its dedication to botanical integrity and cutting-edge efficacy. From resilient, nutrient-rich plants harvested sustainably to innovative lab-grown actives, the brand combines the wisdom of nature with advanced formulation science. Every product is designed to be effective, sensorial, and environmentally responsible, creating a holistic approach to skincare that is both mindful and luxurious.

Designing for African Botanics was about creating a visual and digital presence that mirrors the brand’s essence: a celebration of South Africa’s botanical wealth, scientific innovation, and conscious luxury, expressed with clarity, elegance, and intention.